Maestroe Sports & Entertainment, Llc

ysc sports marketing

In the second interview, Meredith McPherron, CEO and Managing Partner of DRIVE by DraftKings, talks with SportTechie’s Joe Lemire about bringing more fans to the platform through personalization, and the future of NFTs and the metaverse. There is no fixed job description for sports jobs in the marketing sector – and it’s precisely this that makes the job so appealing. Depending on the sport, application and employer, other tasks often await and require different skills. The ways to get started are just as diverse – from a classic business administration degree to a degree in sports marketing or sports management to lateral entry for ex-professional athletes and sports journalists. Very few working in the sports business live off the proceeds of being an active athlete. Professional athletes are flanked by hundreds of thousands of jobs in sales, design and product management. The success an athlete or team can achieve always depends on many components.

ysc sports marketing

Founded in 2013, YSC Academy is a first of its kind soccer-specific school providing high-quality education to student-athletes in grades 7-12. The school employs a cutting-edge, responsive educational model specifically designed for adolescent learners that honors their minds and bodies, and encourages their personal ownership of the educational process. YSC Academy is a proud partner of the Philadelphia Union and provides elite soccer players an opportunity to pursue their education while competing and training at the top level of the sport. Founded in 2008, YSC is a 120,000 square foot sports facility that boasts state-of-the-art synthetic fields and training amenities.

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Our facility and coaching inspires players to pursue excellence—both on and off the field. One of Insider’s partners used geo-fence based targeting to enhance their customers’ travel experiences, and ended up with a 128% increase in ancillary revenue. Travel agencies and businesses can tie-up with local stores and vendors to use such technology during the NFL season to promote sales.

April 12, 2022 Paul Epstein, founder of Purpose Labs, successfully steered business teams that executed billion-dollar NFL campaigns, broke Super Bowl revenue ysc sports marketing records, and generated league-leading sales results for NBA clubs. He then served as a consultant for the largest brands in business and sports.

For Soccer Ventures was founded in 2019 and is one of the soccer industries leading media and experiences companies. FSV provides a full slate of consulting and creative services to brands such as CBS, Pepsi, Allstate, and Verizon, while differentiating itself through owned and operated properties that connect with the many sub-cultures of the American soccer landscape.

Celtic FC met with the Union in their first international friendly in July 2010. United, Surinames midfielder Roland Alberg, and Brazilian right midfielder Ilsinho. They would also acquire U.S. international Alejandro Bedoya in the summer transfer window. The Union would also add key players from the 2016 MLS SuperDraft including Josh Yaro, Keegan Rosenberry, and Fabian Herbers. The 2016 season saw success from Goalkeeper Andre Blake who later would win the 2016 MLS Goalkeeper of the Year Award.

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As the area’s leader, The Crowne Plaza Philadelphia-King of Prussia understands your teams’ goal is to win. We assist by making sure your team is well rested, fed well, and treated with warmth and respect. We are excited to host your sports travel at our Crowne Plaza Philadelphia-King of Prussia. Orts is the Official Youth Development Partner of the Philadelphia Union. YSC is committed to providing youth players in our community with a truly world class soccer learning environment where children are encouraged to discover soccer skills and life lessons. This multi-faceted organization incorporates youth soccer development programs, adult recreational leagues, education, and tournament management services. YSC reinvests 100% of its profits to fund YSC Academy, a college preparatory high school for elite soccer players in grades 8-12.

The Office is looking for a digital media intern to work with digital and social media and increase engagement with the public. You will be working primarily with PhillyStat, editing videos highlighting important clips, taking pictures and videos of PhillyStat sessions, and completing other digital media projects as assigned. Having operated for over a decade, and rebranded to Sideline Soccer Solutions in 2021, S3 is one of the nation’s largest youth soccer event operators. In addition to providing event, league, and tournament management services to youth soccer clubs, it owns and operates the FC DELCO Players Cup, one of the largest youth soccer tournaments in the country. While Casey, 31, represents MLS experience for the Union, there are young players that will fight for playing time with the team that made their Union debuts yesterday, including Don Anding, who was the Union’s first selection in the 2013 MLS SuperDraft. Anyone interested in sports and the marketing of related products will find themselves confronted with an interesting job market.

  • They lost 3–0 to the Houston Dynamo in the final of the 2018 edition.
  • Is there a sports marketing campaign you need to execute flawlessly?
  • Harrison, New Jersey, where the Red Bulls play, is roughly a 90-mile drive from Center City, Philadelphia.
  • Our aggregated experiences come from important perspectives including ownership, player, federation, media, brand, and agency.
  • The structure was designed by Rossetti Architects and the ICON Venue Group, with the actual construction contracted to the Ardmore-based T.N. Ward Company.
  • April 13, 2022 Today’s SBJ Spotlight podcast features two interviews from this week’s SportTechie State of the Industry conference in New York.

With the shear number of contacts we’ve been able to find using RocketReach, the platform has probably saved us nearly five years’ worth of waiting. The latest personnel hires and promotions, plus exclusive ratings and research from the sports industry. Timely, daily updates provide the latest developments and news relied upon by industry leaders. YSC Academy combines world-class soccer training with a rigorous college preparatory program for grades 8 through 12. Despite the absence of Adu, there were new acquisitions to the team that provided a spark and could make an impact with the team in 2013 as the Union seek redemption from a poor 2012 campaign and look to return to the MLS Playoffs.

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The Philadelphia Union operates an elite youth Academy training and competition program starting with the Under-9 age group and running through Under-17, after which players graduate to Union II, the Philadelphia Union’s second team. John Hackworth became the Unions’ interim coach on June 13, 2012, receiving the role permanently on August 30, 2012. The Union finished their third season in eighth place in the Eastern Conference and fifteenth in MLS overall, with a record of 10–18–6 (W-L-T), scoring 37 goals and allowing 45. Antoine Hoppenot, who was selected in the third round of the 2012 Supplemental Draft, netted four goals within 817 minutes of play. Subaru Park, then known as PPL Park, was the site of the 2012 MLS All-Star Game in which the MLS All-Stars defeated Chelsea F.C., 3–2. The Union also made it to the semifinals of the 2012 Lamar Hunt U.S. Open Cup after defeating the Rochester Rhinos 3–0 in the third round and winning against D.C. They subsequently defeated the Harrisburg City Islanders, their main affiliate at the time, 5–2 in the quarterfinals.

  • As of the 2018 season, WPHL-TV and WPVI-TV are the main English-language television broadcasters for Union matches not carried by Major League Soccer’s national media partners, with JP Dellacamera on play-by-play.
  • Many fans were upset about the departure of Adu, but were more focused on the bright future of the Union.
  • As with most team-based sporting events around the globe, fans often create part of their own individual identity around the teams situated in their cities or regions.
  • The team’s performance over the season earned Curtin his first Sigi Schmid Coach of the Year Award.
  • Retailers often take advantage of the opportunities to offer clothing, banners, or other branded merchandise that display the logos or colors of local teams.
  • During the 2015 summer transfer window, the Union traded longtime defender Sheanon Williams to the Houston Dynamo for allocation money, which they used to sign Swiss midfielder Tranquillo Barnetta on July 29, 2015.

During the 2015 summer transfer window, the Union traded longtime defender Sheanon Williams to the Houston Dynamo for allocation money, which they used to sign Swiss midfielder Tranquillo Barnetta on July 29, 2015. The club achieved a successful run in the 2015 Lamar Hunt U.S. Open Cup, earning a second consecutive appearance in the Open Cup final. This match took place against Sporting Kansas City, at Subaru Park on September 30, 2015. Despite being one of the ten largest metropolitan areas in the country and a top-five media market, the Philadelphia area was not represented when Major League Soccer kicked off in 1996. The first effort to bring soccer to the Delaware Valley commenced in 2001, when a group of investors attempted to bring an MLS franchise to Trenton, New Jersey. The centerpiece of their efforts was a $31 million soccer-specific stadium to be built across the street from the CURE Insurance Arena and with access to the under-construction NJ Transit River Line. “Union FC” was the intended name for the Trenton MLS team if it came to fruition.

Global Team

Beginning with the MLS is Back Tournament in July 2020, the Union moved to WDAS. The Philadelphia Union Academy has produced numerous players for the Philadelphia Union, Union II, elite NCAA programs, and professional clubs across the world.

Shortly after the Rowan proposal fell through, Keystone Sports & Entertainment looked at a site underneath the Commodore Barry Bridge in Chester to develop a soccer-specific stadium. The Union is currently owned by Keystone Sports & Entertainment, with Jay Sugarman serving as majority owner and chairman of the club. Professional basketball player Kevin Durant also serves as a minority owner. The club lost to Seattle Sounders FC 3–1 in extra time in 2014, and to Sporting Kansas City 6–7 on penalties after a 1–1 draw in the 2015 edition. They lost 3–0 to the Houston Dynamo in the final of the 2018 edition. In 2020, Philadelphia secured the Supporters’ Shield, winning the first title in the club’s history.

ysc sports marketing

That’s why brands across industries are integrating sports marketing strategies to drive more online sales. Provider of sports marketing and entertainment services intended for fast-growing properties and platforms. The company specializes in sports and entertainment property development, sponsorship, global growth strategies as well as revenue creation, thereby delivering https://adprun.net/ innovative and impactful solutions to drive business and accelerate expansion. American football is, without a doubt, the most popular sport in America. This holds true at the collegiate level, but more so within the sphere of professional athletics. Established just over a century ago, the National Football League has the largest viewership in America.

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But after experiencing his own personal and career transformation, Epstein embarked on a mission to tackle a crisis of leadership. In his book, The Power of Playing Offense, Epstein takes a people-first approach to help leaders elevate purpose, performance and impact. In this episode of SBJ Unpacks, Epstein talks with SBJ’s Ross Nethery about his leadership journey, including how he became the “Why Coach” for the San Francisco 49ers. April 13, 2022 Today’s SBJ Spotlight podcast features two interviews from this week’s SportTechie State of the Industry conference in New York.

  • There is no fixed job description for sports jobs in the marketing sector – and it’s precisely this that makes the job so appealing.
  • In 2020, Philadelphia secured the Supporters’ Shield, winning the first title in the club’s history.
  • Anticipating their needs and showing up at the right time with individualized messages is a great way to make conversions.
  • We are true partners, creating custom solutions driven by data and insights to achieve and exceed our client’s business goals.
  • That’s why brands across industries are integrating sports marketing strategies to drive more online sales.

Prior to having dedicated training fields, the Union was practicing at a nearby municipal park called Chester Park or directly at Subaru Park. Ahead of the 2019 season, Union Sporting Director, Ernst Tanner, announced that Curtin would be retained for the upcoming season on a one-year extension. By July of that season, the Union reach first place in the Eastern Conference and hitting the club’s best start to a season. This success lead to the club announcing Curtin signed a two-year contract extension, to remain head coach through the 2021 season.

They were also present on May 11, 2009, for the naming ceremony at City Hall. In February 2013, the team unveiled a third uniform that commemorated Bethlehem Steel F.C., one of the most successful early American soccer clubs.

Your portfolio of work will expand considerably with press releases, media advisories, blog and intranet posts, as well as social media posts. In addition, you will support the regional media relations plan by researching potential new media contacts, conducting outreach to outlets, or drafting press materials. Other responsibilities include assisting with digital and social media efforts by researching potential new social media handles to engage with, brainstorming social media strategy, or updating various social media and digital channels. At Legends Growth Enterprises, we are passionate about what we do and we lock arms with our property partners to drive success. We are true partners, creating custom solutions driven by data and insights to achieve and exceed our client’s business goals. For more information on the upcoming season, visit philadelphiaunion.com.

Club Culture

But for a majority of NFL fans, their love for the game surpasses this hesitancy. Most of them need just a little push to make a travel plan to watch their favorite team play. Travel providers, airlines & hotels are all jumping onboard the NFL bandwagon and offering package deals with custom trips to make their travel and stay as smooth as possible. The NFL conducted research on the perception and purchasing power of its players. The numbers were great, and reiterated what we already know and see. Players tremendously impact purchase decisions of consumers, with a majority of NFL fans (67%) and parents of NFL fans (77%) likely to buy a NFL player-identified product, which includes featuring a player’s name, likeness and/or jersey number. Millennials, especially, are influenced by players exceptionally, as 47% of millennials are highly likely to purchase a product endorsed by their favorite player.

This is a partial list of the last five seasons completed by the Union. For the full season-by-season history, see List of Philadelphia Union seasons. Nick Sakiewicz was the former CEO and investor in Keystone S&E until October 3, 2015, when Sugarman purchased his shares in the club and discontinued his involvement. His termination was primarily due to his strained relationship with the Union’s fanbase, which blamed Sakiewicz for the team’s mediocre record. On November 26, 2014, the Union announced the Milton, Delaware-based Dogfish Head Brewery as their official beer sponsor.

It has also garnered a large following in other countries such as Canada, Mexico, and also, interestingly, India. The sport is ripe with marketing opportunities for businesses in retail, travel, and sports tech to leverage to drive engagement and sales. Other industries with savvy marketing teams can use creative, out-of-the-box thinking to capitalize on the adoration of the sport to their benefit. These rivalries exist primarily because of geographical proximity and the traditional animosities between the metropolitan areas of Philadelphia and Washington, D.C.

Get in touch with our team for a detailed product demo and customized sports marketing strategies. This list includes all those who have managed the club since 2010, when the club joined Major League Soccer for the first time, whether coaching on a full-time or interim basis. Games played include all League, Cup, Playoff, and the win percentage is calculated from the total of games. As of the 2018 season, WPHL-TV and WPVI-TV are the main English-language television broadcasters for Union matches not carried by Major League Soccer’s national media partners, with JP Dellacamera on play-by-play.

There are a number of different fantasy football apps that are used by millions of fans. Fantasy games really involve fans to their fullest capacity, with many spending hours of research on stats, watching matches and looking at a whole number of sources to create the best fantasy team. The Union play most of their games at Subaru Park , an 18,500-seat soccer-specific stadium located at the southwesterly corner of the Commodore Barry Bridge (U.S. Route 322). The structure was designed by Rossetti Architects and the ICON Venue Group, with the actual construction contracted to the Ardmore-based T.N. Ward Company. Subaru Park’s design allows clear views of the Delaware River for approximately sixty percent of its spectators, and is the centerpiece of Chester’s urban renewal process.

The Union has a smaller rivalry with the New York Red Bulls due primarily to geographical proximity. Harrison, New Jersey, where the Red Bulls play, is roughly a 90-mile drive from Center City, Philadelphia. The Union also have a bit of a rivalry with Seattle Sounders FC despite the 2,377 miles between Philadelphia and Seattle. The cross-country feud started when the Philadelphia Union played its inaugural MLS game in Seattle. It continued when Subaru Park’s first-ever home game pitted the club against Seattle. On August 19, 2015, the team announced that they would operate a reserve team in Bethlehem, Pennsylvania that will compete in the United Soccer League starting in 2016 with matches being played at Lehigh University’s Goodman Stadium. The name was chosen following a fan poll held between September 8, 2015, and September 30, 2015.

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During this time, consumers often gather in groups with friends and family to celebrate and enjoy each others’ company, often watching the games. In December 2009, the Union added the Reading Rage youth soccer organization as their official minor league affiliate in the USL Premier Development League. As a result, the Rage were rebranded as “Reading United AC” with a new logo and colors for the 2010 PDL season. In the 2010 MLS SuperDraft, the Union selected forward Danny Mwanga from Oregon State University as the number one pick, as well as sixth and seventh picks Amobi Okugo from UCLA and Jack McInerney from the U.S. In March 2010, the Union signed an affiliation agreement with the Harrisburg City Islanders of the United Soccer League. And in January 2012, the Union formed their first international partnership with Deportivo Saprissa of the Costa Rican Primera División. Current seasonThe Philadelphia Union are an American professional soccer club based in the Philadelphia metropolitan area.

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